Posted in Soul Beat Africa Network The strategic process for identifying and shifting social norms is hugely complex and challenging - and massively important for effective development action. Social norms affect all aspects of the local, national, and international development process - policy development, policy engagement, accountability, resource allocation, representation, inclusion of multiple voices, strategic analysis, scale and nature of participation, behaviours, gossip (!), media priorities, perceived status and roles, and so much more. See more here: https://www.comminit.com/content/masculinity-and-social-norms